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Digital Marketing Manager Home Improvement - South Florida Based

Company: Premier Home Improvements a family owned and operated provider of hurricane impact windows, doors and roofing products to Homeowners.

Position: Digital Marketing Manager

Candidate MUST have experience in Home Improvement and can go ONSITE in Miami. (Not a remote position)

Position: Digital Marketing is a Senior Level Manager with experience managing multi million dollar budgets and a marketing and advertising team including digital marketing/social media. The marketing manager will direct lead gen and revenue initiatives. This position plans, manages and executes all marketing and advertising initiatives leads the brand’s strategic marketing efforts, focusing on direct engagement with homeowners in the competitive home improvement industry. This role is crucial for driving brand recognition and lead generation through a mix of digital and traditional marketing channels.

• Plan and execute marketing strategies including conventional and social media and digital campaigns including creative and video development. Oversee significant marketing investments, ensuring optimal allocation and return on investment.

• Develop and execute a broad range of marketing initiatives, including digital (SEO, PPC, OTT, social media, email), traditional (broadcast, radio, print), and direct-to-consumer (D2C) strategies that directly engage homeowners and enhance brand penetration.

• Use web analytics tools to measure campaigns success across all platforms

Required Skills and Requirements:
• Ability to design, create marketing and lead development campaigns to homeowners
• Project manage workflows for marketing campaigns – social media/digital (landing pages)/QR codes, etc.
• Bachelor’s degree in Marketing, Communications, or related field, Masters degree preferred.

Experience:
• 10-15+ years of marketing and advertising management and media experience with Home Improvements

Position Offers:
• Competitive Compensation-Salary
• Career Growth

Please submit your resume along with a brief explanation of why you feel you would be qualified for this position.

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Do you currently live in South Florida and are you able to commute to our Miami office/site?

Do you have experience managing multi-million dollar marketing budget and leading a marketing/advertising team?

Do you have experience developing and executing lead generation strategies in the home improvement industry?

Do you have expertise in digital marketing channels such as SEO, PPC, OTT, social media, and email marketing?

Do you have experience overseeing both digital and traditional advertising efforts?

How many years of marketing and advertising management experience do you have?

What home improvement products or services do you have experience generating leads for?

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